Crane & Quill is a start up bookstore in a small town built around approachability with strong emphasis on community and bringing people together. The brand's goal is to appeal to a wide audience spanning teens through readers into their forties accommodating the town's scale. The bookstore hosts regular events on Wednesdays and book clubs on Fridays, positioning the space as a business but also social gathering place. The project began based on two words, books and comfort–informing the direction of the brand's identity. 

The final brand identity includes a logo and a full set of supporting materials: business card/bookmark, rack card, letterhead, email signature, and an advertisement.