Mildliner

Packaging redesign + Brand Clarity

Zebra Mildliner highlighters focus on bringing functionality and fun to highlighting. Unlike other brands, mildliners have soft, mild hues that are easy on the eyes. The brand carries a vast amount of products from various dual-tip designs including creative, brushpens, stamp, and mixed highlighters. The brand combines functionality and aesthetics gaining their audience as a practical stationary tool and means of personal expression.

The aim of the project was to re-design the package that already existed and change it to be more eco-friendly and simplify the branding to be more clear and consistent. The key points of focus were reducing plastic, and creating design that better reflected the balance of functionality and creativity.
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Process